The latest news from PlayersOnly.
May 13, 2025
The integration of data and analytics in sports is transforming performance, strategy, and fan engagement, with advancements in wearables, data-driven decision making, and recruitment processes.
Alisa Kouznetsova
May 8, 2025
Your personal brand identity is key when it comes to obtaining sponsorships and partnerships as a University/College Athlete. It’s what makes you unique, and sets you apart from the rest.
Tamara Sutherland
May 6, 2025
Mental health is now a crucial aspect of sports, with athletes openly discussing challenges like anxiety and burnout.
Bryce James' commitment to the University of Arizona marks a significant NIL branding move, showcasing his strategic rise in sports marketing with a strong digital presence and global reach, positioning him as a valuable asset for both the university and potential sponsors.
Olivia Haring
May 1, 2025
WNBA players are leveraging AI to enhance their brands, engage with fans, and transform their roles into entrepreneurs and activists.
Apr 29, 2025
The 2025 WNBA Draft showcased athletes as brand ambassadors, with standout styles reflecting personal identities and cultural pride. Each player's outfit served as a brand activation, signaling their readiness for both the court and commercial opportunities in the NIL era. PlayersOnly analyzes these moments to help athletes monetize their influence.
Apr 24, 2025
AI is transforming women's college basketball by enhancing game analysis, personalizing training, improving talent recruitment, and enriching fan experiences, ultimately leveling the playing field and making the sport more engaging for everyone involved.
Apr 21, 2025
Women's sports have experienced significant growth, with record viewership and media coverage, leading to increased sponsorship and cultural representation.
Apr 19, 2025
Top NFL Draft prospects are leveraging their social media influence and brand partnerships, with athletes like Shedeur Sanders and Travis Hunter leading the way in engagement and NIL valuations, showcasing a shift towards digital-first branding in sports.
Apr 17, 2025
Paige Bueckers, the No. 1 pick in the 2025 WNBA Draft, is set to revitalize the Dallas Wings with her star power and skills, potentially improving the team's performance and increasing fan engagement in Dallas through her high profile and endorsement deals.
Apr 14, 2025
The launch of Unrivaled, a 3-on-3 women's basketball league co-founded by WNBA stars, offers new opportunities for athletes with higher salaries, equity stakes, and significant viewership, while complementing the WNBA's structure and enhancing player empowerment in women's sports.
Apr 11, 2025
In the NIL era, athlete value is defined by influence rather than just stats. The Cavinder twins showcase differing social media performances, with Hanna leading in engagement despite having fewer followers than Haley. PlayersOnly AI provides insights for athletes, agents, and brands to make data-driven decisions, emphasizing the importance of true engagement over mere popularity.
Apr 10, 2025
The University of Connecticut's victory in the 2025 Women’s NCAA Tournament marks yet another monumental achievement for one of the most dominant programs in the history of women’s college basketball.
Apr 8, 2025
Athletes during March Madness should focus on charisma, social media presence, elite performance, personal storytelling, cultural relevance, long-term potential, and brand alignment to attract sponsorships and build their personal brands for future success.
Apr 3, 2025
March Madness provides significant opportunities for top NIL (Name, Image, and Likeness) athletes to capitalize on their visibility, increase their personal brand value, and secure lucrative endorsement deals. Here's how March Madness benefits top NIL athletes
Apr 1, 2025
Rising NBA stars from March Madness are boosting their draft stocks and personal brands, with players like Walter Clayton Jr. and Khaman Maluach making significant leaps.
Mar 27, 2025
The College Basketball Crown, debuting in 2025, is a 16-team postseason tournament offering significant NIL prize packages for athletes, aiming to enhance their financial opportunities.
Mar 1, 2025
Discover how student-athlete compensation and NIL deals are reshaping college sports, unlocking new revenue streams and creating a fairer landscape for athletes.
PlayersOnly Team
Feb 25, 2025
PlayersOnly has joined NVIDIA Inception, a program that nurtures startups revolutionizing industries with technological advancements.
Dec 19, 2024
Are you a high school athlete dreaming of securing a college scholarship? Is your talent recognized by coaches, parents, peers, and teammates who believe you’re destined to compete at a higher level?
Dec 6, 2024
Nike, a global leader in sportswear and athletic gear, has always been at the forefront of innovation. Part of their success revolves around adaptability and a willingness to embrace emerging trends.
Tuan Ma