BUBS Naturals Joins PlayersOnly as Founding Brand Partner Ahead of Q3 Marketplace Launch
BUBS Naturals has partnered with PlayersOnly as a founding brand partner ahead of the launch of the PlayersOnly Brand Marketplace in Q3 2025.
LOS ANGELES, CA | July 29, 2025 — As anticipation builds for the upcoming launch of the PlayersOnly Brand Marketplace, one name is already making waves as a founding brand partner: BUBS Naturals. Known for its clean, science-backed supplements and mission-driven ethos, BUBS will help shape the marketplace’s foundational vision—pairing performance-focused products with purpose-driven storytelling for athletes and sports creators.
Founded in honor of Navy SEAL Glen “BUB” Doherty, BUBS Naturals delivers NSF Certified for Sport® supplements trusted by elite performers across training, recovery, and daily life. Currently found in over half of all MLB locker rooms and trusted by top athletes across the NBA, NFL, NHL, and USA Gymnastics, BUBS has become a go-to name in elite sports performance. Its flagship Collagen Peptides support joint and muscle health, while the bold Hydrate or Die™ Electrolytes formula ensures rapid rehydration to power endurance.
BUBS becomes one of the first brands to officially align with the PlayersOnly marketplace—a new athlete commerce environment built not on ads, but on alignment, utility, and intentional discovery. The platform, set to launch in Q3 2025, will integrate brand partnerships directly into athlete and creator workflows, turning product discovery into part of the performance narrative.
“BUBS is more than clean supplements—they’re a symbol of legacy, excellence, and trust,” said Tuan Ma, Founder & CEO of PlayersOnly.
As an early-stage brand partner, BUBS Naturals joins PlayersOnly to help shape the foundation of a new kind of athlete-driven marketplace. Built on shared values of performance, purpose, and integrity, the partnership reflects a joint commitment to serving athletes with products—and platforms—that elevate how they train, recover, and live.
“Our goal has always been to serve those who demand more from their routines, whether they’re pushing boundaries in training or life,” stated Sean Lake, BUBS Naturals Founder. “Partnering with PlayersOnly is about aligning with a community that sees wellness as a mindset and performance as a lifestyle.”
True to its mission, BUBS donates 10% of all profits to charities that support military veterans and honor the legacy of Glen “BUB” Doherty. This spirit of service and purpose reflects PlayersOnly’s broader vision—where athlete commerce isn’t just about what you buy, but what it means.
Whether it’s game-day recovery, mid-week hydration, or long-term joint support, BUBS offers products athletes can trust—soon to be discoverable through a platform designed specifically for how today’s athletes train, recover, and live.
“PlayersOnly is building the first brand marketplace that actually reflects how sports professionals operate,” Ma added. “BUBS is helping us set that standard from day one.”
About PlayersOnly
PlayersOnly is the AI-powered, two-sided platform redefining branding, partnership strategy, and social connection in the sports industry. Combining advanced insights with a built-in social network, PlayersOnly empowers athletes, brands, and sports organizations to grow their influence, discover aligned partners, and build authentic relationships—on and off the field. The PlayersOnly Brand Marketplace launches in Q3 2025. Learn more at www.playersonly.io.
About BUBS Naturals
BUBS Naturals exists to fuel performance and recovery—in the gym, on the field, and in everyday life. Inspired by the selfless spirit of Navy SEAL Glen “BUB” Doherty, the brand delivers clean, NSF Certified for Sport® supplements designed with clinical precision and athlete trust. Its Collagen Peptides support joint and muscle health, while Hydrate or Die™ electrolytes deliver rapid, clean hydration. Founded by Sean Lake in 2017, every BUBS product is built on science, purpose, and a commitment to impact. Learn more at www.bubsnaturals.com.
Media & Brand Inquiries
Olivia Haring – Public Relations | olivia@playersonly.ai
Alisa Kouznetsova – Partnerships & Brands | alisa@playersonly.ai
